Client
Residential rehab and addiction treatment center
Location
Southern California
Engagement Length
6 months to major gains, continued growth after
Initial Problems Identified
- No coherent keyword strategy for rehab and high-intent queries
- Site structure was fragmented, with overlapping pages and thin content across critical service lines
- Blog content was unfocused and failed to support primary treatment and admission pages
- Landing pages lacked clear conversion paths for phone calls and form submissions
Strategy
- Full keyword research around addiction treatment, program types, “how long does X stay in your system” and other topics that can drive relevant traffic.
- Rebuild of site architecture around treatment types, levels of care, and high-volume informational queries
- Structured content hub model, with supporting blogs feeding authority to key service and admissions pages
- Conversion optimization with call tracking, stronger CTAs, and clearer paths to contact the admissions team
Key Actions
- Rebuilt landing pages for core programs
- New on-page structure, updated copy, and improved internal linking
- Stronger headings around treatment types, detox, and rehab in their regions
- Launched topic clusters for high-volume questions
- “How long does [substance] stay in urine/blood/hair” style content
- Wrote article responses to dozens of questions or queries about substance abuse and mental health conditions
- Each cluster linked tightly into relevant treatment pages
- Cleaned up technical issues
- Resolved slow pages that blocked crawling and indexing
- Implemented structured data for services and FAQs where appropriate
- Strengthened authority and trust
- Achieved backlinks on relevant health and recovery sites
- Improved citations across healthcare and local listings
- Naturally cited by Huffington Post and popular LA magazine with high-quality resourceful information
Results
- Organic traffic grew from roughly 3,000 visits per month to peaks near 25,000 within 6 months
- Multiple high-volume keywords with 10,000+ searches per month moved into the top positions, including “how long” style queries tied to their detox and treatment services
- Phone calls and tracked conversions increased by a factor of 10, tied directly to organic search
- Admissions team reported a clear rise in higher-intent inquiries from organic visitors who had engaged with education-focused content before calling
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