E-commerce Manufacturer

Client

National commercial bounce house and inflatable manufacturer

Location

United States, national targeting

Engagement Length

12 months to top-tier rankings, then ongoing retention

Initial Problems Identified

1. Slow, outdated website with legacy code that limited development flexibility
2. Thin product and category content that failed to establish topical authority for commercial inflatables
3. Weak entity and brand signals
4. High competition from large manufacturers and resellers with more modern sites

Strategy

1. Keep the existing platform and codebase, while working around limitations with smart technical SEO
2. Restructure category and product architecture around commercial intent and search demand
3. Volume-driven content plan for product and category pages that answered buyer questions directly on-site
4. Authority building around the “commercial bounce house” and “inflatable manufacturer” entity

Key Actions

1. Technical clean-up
   • Improved Core Web Vitals, where the platform allowed
   • Compressed imagery and simplified bloated scripts
   • Fixed crawl traps and refined internal linking to key money pages
2. Category and product page overhaul
   • Detailed specs, use cases, and FAQ sections on core product and category URLs
   • Strong internal links between related inflatables, accessories, and resources
3. Entity and trust building
   • Expanded About, manufacturing process, and safety standards content
   • Created resource content around buying guides and maintenance
4. Off-site authority
   • Targeted link acquisition from party rental blogs, business resources, and niche directories
   • Anchor strategies focused on commercial terms and branded queries

Results

1. Top 3 rankings for core commercial bounce house and inflatable terms with 10,000+ searches per month after roughly 12 months
2. Strong growth across long-tail product and category queries, which lifted revenue across the entire catalog
3. Measurable revenue growth from organic search, despite constraints on the old platform and code. Reduced paid advertising spend by 50%+ with organic growth
4. Stronger brand recognition in search results, with more branded queries and repeat buyers touching multiple organic entry points