Nyc Personal Injury And Medical Malpractice Firm

Client

Mid-size New York City personal injury and medical malpractice law firm

Location

New York City

Engagement Length

12 months to primary wins, ongoing after

Initial Problems Identified

1. Core service pages were thin, generic, and failed to match search intent for high-value keywords such as fire injury and medical malpractice in NYC
2. Site architecture buried key practice pages under weak category structures
3. Domain authority lagged behind top NYC competitors with stronger backlink profiles
4. Minimal content in Spanish, despite a large Spanish-speaking audience and clear search demand

Strategy

1. Full technical and content audit of the website and top-ranking competitors
2. Keyword and intent mapping across English and Spanish for fire injury, medical malpractice, personal injury, and related long-tail queries
3. New information architecture that elevated high-value practice pages and cleaned up cannibalized URLs
4. Aggressive authority-building focused on legal directories, high-quality link placements, and capitalizing on digital PR and local news coverage of their cases.

Key Actions

1. Re-optimized all core practice pages
   • Built unique, intent-focused copy for over 10 core offerings including fire injury and medical malpractice in NYC
   • Improved title tags, H1s, schema, and internal links to support those pages
2. Created a supporting content hub
   • FAQ content around fire injury and medical malpractice
   • Case result pages and resource articles tied back to primary money pages
3. Launched a Spanish content strategy
   • Transcribed and adapted key pages to Spanish with native-quality content
   • Implemented hreflang and structured internal links between English and Spanish pages
4. Strengthened authority
   • Legal directory optimization and expansion
   • Strategic guest posting on relevant legal and local publications
   • Clean, brand-safe anchor strategies for all new backlinks

Results

1. Achieved number 1 rankings in NYC for core fire injury and medical malpractice terms within roughly 12 months
2. Significant lift in qualified organic leads for high-value cases
3. Spanish content began ranking for key practice terms, adding a new stream of consultations from Spanish-language queries
4. Domain authority moved into the top competitive group for their niche in NYC